![]() ![]() ![]() Digital sales now account for 40% of all sales, thanks in part to Brandt's efforts. A recent Morning Consult study showed that the brand's favorability among responding Gen Z consumers increased by 15 points between December 2022 and February 2023.Ĭhipotle's market cap stands at $56 billion at the time of writing, up from $8.2 billion in early 2018 when Brandt joined the company. Marketing activations like these have solidly positioned Chipotle as a loved brand among Gen Z consumers. It also increased Chipotle Rewards sign-ups by 37% that week. Chipotle leaned into the TikTok origin story, and the launch doubled Chipotle's quesadilla business, resulting in three of its top digital-sales days of all time. Realizing its potential, Chipotle added the Fajita Quesadilla to Chipotle's digital menus and quickly trained 100,000 employees across more than 3,200 restaurants on how to create the item. In late 2022 Brandt quickly mobilized his team to take advantage of the steak-quesadilla menu hack, which the TikTok creators Keith Lee and Alexis Frost popularized. The company said the candle sold out in four minutes and generated 2.1 billion PR impressions. "When they see these lighthearted tributes to social chatter and fan behavior, they feel even more connected to Chipotle," Brandt said in a press release announcing the limited-edition candle. It was a hat-tip to Chipotle customers who were filling their free water cups with lemonade at the chain's beverage stations - something Chipotle's social team has acknowledged on Twitter several times over the years. Last August, Brandt's team created a lemonade-scented candle that looked like one of Chipotle's water cups. Brandt and his team have positioned Chipotle as a lifestyle brand by quickly tapping into popular cultural trends with creative campaigns and commerce options that cater to changing consumer habits. Under Brandt, Chipotle has driven impactful business results by becoming an early adopter of new technologies - from TikTok to Roblox to Web3. William White, senior vice president and chief marketing officer, Walmartĭerek Yarbrough, chief marketing officer, J.Crew and MadewellĬhris Brandt, the chief marketing officer at Chipotle. Kate Trumbull, chief brand officer, Domino's Sean Tresvant, chief global brand and strategy officer, Taco Bell Karin Timpone, executive vice president and chief marketing officer, Major League Baseballĭavid Tinson, chief marketing officer, Electronic Artsĭara Treseder, chief marketing officer, Autodesk Michelle Taite, global chief marketing officer, Intuit Mailchimp Patrizio Spagnoletto, global chief marketing officer of streaming, Warner Bros. Kelly Solomon, global chief marketing officer, Kind Snacks Raja Rajamannar, chief marketing and communications officer, Mastercard Michelle Peterson, chief marketing officer, Kendra ScottĮdward Pilkington, chief marketing and innovation officer for Diageo North America ![]() Lisa McKnight, executive vice president and global head of Barbie and dolls, MattelĪlice Milligan, chief marketing officer, Morgan StanleyĪndrew Mok, chief marketing officer, Turo Samantha Maltin, executive vice president and chief marketing officer, Sesame Workshopĭana Marineau, chief marketing officer, Rakutenĭoug Martin, chief brand and disruptive-growth officer, General Mills Jay Livingston, chief marketing officer, Shake Shack Lesley Klein, SVP of strategy and brand marketing, Priceline Julia Goldin, global chief product and marketing officer, Lego Group Heidi Cooley, senior vice president and chief marketing officer, Crocs Ĭhris Brandt, chief marketing officer, Chipotleĭamon Burrell, chief marketing officer, GEICO.Table of Contents Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |